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  VP, Digital Strategy at PHI

Biography

AJ is a VP, Digital Strategy, in PHI’s NYC office where he partners with clients to identify digital solutions that create real value for the greatest behavioral impact—solving informational and emotional needs with a goal towards streamlining work and life flows.
He is passionate about technology and fascinated by its impact on social behaviors–the cyclical pattern where new technology triggers behavioral change, sets new user expectations and generates more demand for continued technological evolution.  AJ believes that the greatest opportunities to create lasting impact exist when we understand the “make or break” moment when someone decides technology is valuable enough to integrate it in to their daily lives. The key, he believes, is in how we define “value”.

He holds an MBA in eBusiness Management with ten years of practical experience in the digital communications space working in ecommerce and the highly regulated fields of financial and pharmaceutical marketing.

Workshop

title: Transforming health with nomad devices
June 20th @10.30

Publicis Healthware is a pioneer in the development of technologies and digital services in the field of eHealth. PHI will bring the reality check of the eHealth market into the event of geeks, researchers and innovators.
PHI has designed a workshop where, for the first time, you can work together and design applications and scenarios of the mobile eHealth: Doctors, Geeks and digital media professionals with years of market experience.