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  Executive creative director at frog design Milano
  
  www.freegorifero.com
  

 

Biography

Fabio Sergio is an executive creative director at frog design Milano, bringing more than a decade of hands-on experience in wrapping business scenarios around people’s needs, desires, and dreams.

As a design and user experience strategist, he is happiest where design, technology, and (social) connectivity intersect. He believes that empathy and curiosity are essential ingredients to create innovative and meaningful solutions that foster change.

Fabio is a visiting professor at the Politecnico di Milano, Domus Academy and Copenhagen Institute of Interaction Design, and he was an associate professor of interaction design at Interaction Design Institute Ivrea.

He has previously spoken at the Aspen Design Summit, LIFT, the Mobile Health Summit at Stanford University, the World Economic Forum and GSM Forum.

See Fabio’s presentation at Mobile Monday in Amsterdam

Workshop

title: Putting the ‘me’ in mHealth
June 20th @15.30

Although today many mHealth solutions are targeted at helping patients manage their diseases most of them still don’t keep into consideration people’s real needs, and do not really leverage their innermost motivations.
How to move the focus from curing to caring, from managing chronic diseases to preventing them?
How to turn mHealth solutions into meaningful, life-changing experiences by leveraging game mechanics, behavior-change theories and people’s social networks?