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  Senior Art Director at H-art
  www.lucaquattrin.com

Biography

His specialities regard digital strategies, branding and digital identity, but in his career he did many different things: from the video maker to video composer, from strategic analyst to project manager.
At the moment Luca is involved in H-art, a WPP company, on research and design of digital user interfaces as Senior Art Director (the best thing he loves to do).
In 2009 he started a personal mobile project called Mappper with the support of the Italian venture incubator H-farm

Workshop

title: Hacking Social Shopping | Mobile as Shopping Medium
June 20th @ 10.30

Social Shopping is the new emerging trend in retail sector. The growth of companies such as Groupon and Livingsocial, or the launch of Google Offers represent a clear indicator that social shopping is taking off.

How to mimic the social interactions of malls and stores in the mobile context?
How to help fashion companies to engage with their customers and boost brand awareness?
How to capture the hearts and wallet of customers delivering a compelling mobile social shopping experience?

100 co-creation minutes for envisioning innovative concepts to support Mobile Social Shopping Experiences in the real world.