Foi11 console: rating of Lynn Teo

Biography

Seasoned experience design & interactive creative executive with a penchant for building, mentoring, and leading cross-domain creative teams. Recognized for possessing a rare combination of domain expertise, operational and business acumen, delivery follow-through, and the ability to build enduring client and internal team relationships.

Past

Creative Director, Director of Experience Design at SapientNitro
Creative Director, Director of User Experience at Sapient
“Industry Hero”-in-Residence at Miami Ad School (South Beach, Miami)

Workshop

title: Influencing purchase decisions through social shopping: techniques, trends, and new applications
June 20th @ 12:00

Looking back at the evolution of online retail experiences, very little has been groundbreaking in the e-commerce space since the advent of Amazon and eBay.  Zappos has left their mark in recent years by championing and delivering what many critics believe to be the best customer service in the industry.

So what is next in e-commerce innovations? The impact of social media is unquestionable but are retailers truly making the most out of the features inherent in social networks? In this 90-minute workshop, we will deconstruct emerging trends through a collaborative look at recently launched social shopping sites. Our goal is to assess and identify social shopping features, determine how they influence the marketing funnel and conversions, and use those grounding principles to ideate on new social shopping evolutions for the future.