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  President of Publicis Healthware International

Biography

Roberto, as President of Publicis Healthware International, leads a Team of more than 150 professionals in 2 Hub Offices operating in Salerno (Italy) and New York (USA), and in its satellite offices based in Europe (Paris, Dusseldorf, Milan, Rome) and USA (Ames – IA, Yardley – PA).

He started his career in 1996 when founded his own agency, providing health informatics services. In 1999 he started up Healthware Technology and the following year Healthware Multimedia in partnership with Saatchi & Saatchi Healthcare.

In 2002 he became President and Managing Director of Healthware Group, specializing in a full range of services in digital healthcare communications.

In 2007 Healthware was acquired by Publicis, becoming Publicis Healthware International part of PHCG (Publicis Healthcare Communications Group), the largest and most innovative health oriented agency network in the world.
In the last two years the US based agencies iMed Studios and Publicis eHealth Solutions were merged into Publicis Healthware International to further empower its regional and global reach. The recent acqusition of Digital District, based in Germany, strenghtened Publicis Healthware International’s position in Europe and enhanced its suite communications.

Roberto has more than 15 years of experience in the consulting, media and communications industry.

Trained as medical doctor, he has a degree in Marketing and Communications.
www.publicishealthware.com

Workshop

title: Transforming health with nomad devices :Special Hands on workshop with GEEK DOCTORS + The Healthwarianss
June 20th@ 10:30

Publicis Healthware is a pioneer in the development of technologies and digital services in the field of eHealth. PHI will bring the reality check of the eHealth market into the event of geeks, researchers and innovators.
PHI has designed a workshop where, for the first time, you can work together and design applications and scenarios of the mobile eHealth: Doctors, Geeks and digital media professionals with years of market experience.