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  Interaction Design Lead at H-art
  www.chonee.com

Biography

Silvio is an Interaction Designer and a Conceptual Thinker with a professional expertise in design research, user experience design and mobile interaction.
He is currently Interaction Design Lead at H-art, a WPP company. Silvio is also researcher and lecturer in Interaction Design.
He was adjunct professor of Digital Media Design at the University of Siena, and Coordinator of Design Department and Coordinator of Master in Interaction Design at Domus AcademyHe talked at Napier University, NTUT and Shih Chien University.

Silvio spends his time in Treviso and Milan but often visits his own village in the south of Tuscany calledPitigliano, famous for its amazing wine festival.

Workshop

title: Hacking Social Shopping | Mobile as Shopping Medium
June 20th @ 10.30

Social Shopping is the new emerging trend in retail sector. The growth of companies such as Groupon and Livingsocial, or the launch of Google Offers represent a clear indicator that social shopping is taking off.

How to mimic the social interactions of malls and stores in the mobile context?
How to help fashion companies to engage with their customers and boost brand awareness?
How to capture the hearts and wallet of customers delivering a compelling mobile social shopping experience?

100 co-creation minutes for envisioning innovative concepts to support Mobile Social Shopping Experiences in the real world.